Spot 1-- Animation of sunrise over vineyard valley, the sun smiling & licking its lips while rising into the dawn sky. Illustration of happy young peasant woman picking grapes, zoom in to her overflowing basket. Dissolve to five grapes smiling eagerly. Live action product shot of Melody Hill wines in lighting studio. Animation of Melody Hill bottle spinning toward cam. CU Melody Hill Wine label.
Spot 2-- Dark MS white man and woman sitting in family room of home, the man raising a 16mm film camera. Darkness. Dark MCU Meldoy Hill bottle on arm of chair. Animation of five grapes talking to cam. Product shot of Melody Hill wine flavors. CU wine label. (This appears to be the workprint of a Melody Hill wine ad, hence the gaps in sound.)
Spot 1-- Fairly crude B&W animation of safari hunter and lion, the lion trying to take a bite out of the aristocratic hunter, who tames lion with bag of Chesty Potato Chips, the lion meowing like a kitten at outset.
Spot 2-- Fairly crude B&W animation of football player posing, removing helmet to reveal bag of Chesty Potato Chips on his pate. An errant football whacks him on the noggin; he falls.
Spot 3-- Fairly crude B&W animation of bald, goateed scientist working with test tube in laboratory; he mixes something in mortar and pestle, induces explosion. Nice animation of explosion.
DO NOT SELL: Spot 4-- high angle TLS college football game, running back being handed ball, running up gaping hole in center, scoring touchdown (off-tackle counter 15 yards for TD). High angle TLS Brooklyn Dodgers legend JACKIE ROBINSON (no. 42) batting, getting hit, running to first base. Shots of boxing legend Sugar Ray Robinson knocking foe down, golfer teeing off, female swimmer making turn in pool, horse race, hockey face-off and horrible air ball baskbetball skyhook over superimposed graphics of "Your Chesty Sports Parade is on the Air. Presented by Your Chesty Dealers Everywhere" TLS golfer teeing off (graphic still on-screen). Woman swimmer tags side of pool after lap.
Spot 5-- fairly crude B&W animation of Latin Lover with French accent wooing buxom woman. He then praises Chesty Potato Chips and kisses a potato chip bag.
Spot 1-- Kinescope. MS white woman standing at kitchen counter with can of Dutch Kitchen Cleanser, talking to cam: "Think all cleansers are pretty much all alike?" CU woman lifting can from counter, revealing rust ring, pan to Dutch brand, no rust ring (note the word "Plastic" on bottom of can). MS woman demonstrating product on dish in sink. Product shot with superimposed title: "Free SweetHeart Soap with Dutch Cleanser."
Spot 2-- Kinescope. MS white spokeswoman talking to camera: "Remember the Old Dutch girl? In grandma's day she cleaned the best. And for two generations, she looked like this." CU Old Dutch Cleanser can depicting old, bent-over, haggard woman. CU new Dutch Cleanser with sprightly babe on the can. MCU spokeswoman announcing that this is the first cleaner with a plastic top and bottom on the can. MCU woman removing used teabag from counter, demonstrates cleanser on counter top, wiping away stain with sponge. Product shot with superimposed title: "Free Sweetheart Soap with Dutch Cleanser."
Spot 1-- Tilting CU flute glass being filled with sparkling beer, "Budwesier Anheuser-Busch" print on glass. MCU Budwesier bottle and glass.
Spot 2-- MSs spokesman seated in chair in cramped family room setting touting the taste and quality of Budweiser beer. CU bottle being placed beside porcelain knicknack of Clydesdale horse.
Spot 3-- MS spokesman standing next to grandfather clock in darkened lighting studio, touting distinctive taste of Budweiser beer. MCU glass flute being filled with Budweiser, foamy head rising.
Repeat of Budweiser spot no 2.
Repeat of Budweiser spot no 1.
Repeat of Budweiser spot no 3.
Repeat of Budweiser spot no 1.
Repeat of Budweiser spot no 2.
Show opens on CU of Bill Withers singing opening verse of "Ain't No Sunshine When She's Gone". Zoom out, dissolve to poet Mae Jackson reciting short poem.
Soul! funky, opening title sequence. Announcer Gerry Bledsoe introduces guests over opening credits: Bill Withers, with Bernorce Blackman - Guitar, Melvin Dunlap - Bass, James Gadson - Drums; Mike Stokes - piano; "poetess" Mae Jackson; Mc Coy Tyner Quartet with McCoy Tyner - Piano; Sonny Fortune - Reeds, Calvin Hill - bass, Al Mouzon - drums. Bledsoe introduces show host, producer Ellis Haizlip.
TLS assembly line, men working on chassis as body of slick red Plymouth Belvedere two-door hardtop sedan is lowered via crane. MS young white man operating line control, adjusting lever as cars pass in FG. TLS man working on engine of powder blue Plymouth Belvedere sedan traveling along assembly line, body being lowered over him; note that another man works on the chassis from the pit below. MSs engine being bolted to chassis. MSs men fastening hoods to Plymouth Belvederes. DOF TLS row of cars parked off assembly line, hoods open, men working on engines. MS man manning assembly line controls as Belvederes pass in FG.
MS Haizlip seated, introduces himself and references the previous two shows (conversation between Nikki Giovanni and James Baldwin). He quotes a statement Baldwin made about how the black experience in America has been communicated and handed down through words, music and song and how tonight's show is yet another demonstration of that ability. He introduces each artist - CU of each one as he describes them: poet Mae Jackson as a poet of "essential and celestial strength", Bill Withers, a "master of an art that is down to earth, for real and what we are all about as a people", and the McCoy Tyner quartet - "4 exciting interpreters of the black experience".
CU McCoy Tyner at piano with small flute or piccolo -quartet plays. Tyner switches to piano. Good shots throughout performance: MS of individual and pairs of musicians. WS of quartet, Zooms in and out to and from musicians playing. CUs during solos.
Cam pans over to MS Mae Jackson, seated. She recites several poems (not yet identified).
Nice hazy MS white man working on car engines in automobile factory. MS two white men working on brake discs. Sideview MCU oil pouring over fan. MS men attaching hood to Plymouth Belvedere. Great TLS shiny, new and extremely colorful Plymouth Belvedere cars driving into parking lot outside automobile factory filled with shiny new and extremely colorful Plymouth Belvederes. MS yellow body of Belvedere being lowered to chassis while worker makes adjustments between the two piece. MSs workers attaching hood to Belvedere. MS workers on chassis. Out of focus MS two men working under hood of assembled Belvedere. Great hazy MS two men lowering engine, bolting it down.