TV Ads for Key Wines
TV Ads for Key Wines
Master 110 - Tape 1 Four TV commercial spots for Key Wines, circa mid-late 1950s.
TV Ads for Key Wines
Spot 1-- MSs white housewife helping her husband put on his suit jacket & fedora as he rushes to leave for work; she reminds him to not to forget the crackers, cheese and Key wine; she kisses his cheek, reiterates to not forget the Key, he exits. CU woman turning, talkignt o herself: "I bet he never even heard me. I'll get it myself." MSs woman standing at Key Wine display in liquor store, talking with proprietor about Key Wine Cream Nectar. CU bottle being taken from display. "The only wines ever made especially for American tastes." Boy, you said a mouthful there, mack. MSs husband entering living room, wife asking him if he remembered everything; quoth the husband, "I'd never forget the Key!" Great MS hosts entertaining ther guests with witless story about how everyone brought different flavors of Key Wine. Product shot three Key Wines.
TV Ads for Key Wines
Spot 2-- MCU man placing empty glass on piano, then playing instrument at dinner party; cam dollys out to MS white people standing at piano, being social. Diss to MS young white couple drinking Key Wine at bar counter, telling hostess (talking into camera, breaking the third wall) how much they like it. CU hostess telling the cam it's Key Cream Nectar Wine. CU glass of wine being poured. "Just like sunshine in a glass." MS mildly soused couple at counter touting the great characteristics of Key wine. CU two wine glasses being clinked in toast. Product shot three Key Wines: Cream Nectar, Ruby, Blackberry. MS bubbly hostess standing behind dry bar, recommending mixing Cream Nectar wine with your favorite mix (wine spritzer, more or less).
TV Ads for Key Wines
Spot 3-- Animated man walks along street to doddering music, stops at fine wine store, enters. Man browses the aisles until accosted by perrenially snooty proprietor who insults his plebian tastes. Everyman says he wants "Key Wine." Snooty proprietor is suddenly receptive, tells him about their Cream Nectar, Blackberry, and Ruby Key Wines. Man takes all three.
TV Ads for Key Wines
Spot 4-- Panning MS white couple at cocktail party, stop at CU man with wispy European moustache speaking in French to a couple who asks Frenchie about American foor. CU glamor girl asking him how he feels about American women (love that soft focus). CU Frenchie assuming saucy yet reserved expression in reply to glamor girl's question. When asked of his opinion of American wines, Frenchie becomes very enthusiastic, saying (in French) that Key Wine Cream Nectar is the bomb, his reply translated into English by other man. MS/CUs Frenchie beholding bottle of wine, unleashing series of glorious adjectives, then lifting glass, siffing it. CU soft-focus girl saying, "He really loves it." CU glass of wine in hand. CU Frenchie saying (in English) to cam: "You Americans are so lucky to have three Key Wines from which to choose. Don't forget your key!" Product shot three Key Wines--Cream Nectar, Blackberry, Ruby.