Catalog Merchandising
Catalog Merchandising
Industrial film providing introduction to high-tech inventory plan that exists bewteen IBM computers and Montgomery Ward Department Stores. Great early computer footage. Electronics, technology, information. Winner of several awards.
Catalog Merchandising
MS/CUs "first mail order catalog ever issued" for Montgomery Ward. CU white female operator using Print & Skip pedals on floorboard of old printing machine. MS/CUs computerized label printer; white male worker replaced machine cover. Panning MS automated labelling machine, promotional material (junk mail) passing through. MS two young African-American men & one Caucasian woman working in Wards mail room. Nice over the shoulder traveling MS mail order telephone operators working at cubicles. MS customers at Wards catalog desk of retail store.
Catalog Merchandising
Panning TLS Montgomery Ward catalog house in Kansas City. MS/CUs orders being processed, given numbers, sorted, price verification, sales tabulation (duties performed exclusively by white women). Panning TLS data center, large IBM data processing computers & machines all about. MSs customers at catalog desk of Wards retail outlet. Panning ECU data entry keyboard -- Order No, Order Prefix, Department, Catalog Key, Article No, Quantity. MCU/CUs women entering order into keyboard, typing on keys. CUs punch-coded ticker tape printing, then torn off; ticker punch is then loaded onto machine for transmission. TLS computer room, two men in black slacks & white dress shirts milling about. MCU six line rotary phone being dialed. MSs men in computer room taking ticker tape from machine, loading it onto processing machine. Panning TLS computer room. MS/CUs big ugly IBM printer printing out orders. MS/CUs orders traveling along conveyors to processing house. MS man working at IBM teletype machine; CUs lights, dials, buttons, switches on console.
Catalog Merchandising
Dolly TLS women sorting through customer info cards in catalog house. MS/CUs white woman loading punch card into data transmitter machine. MS/CU IBM data processing & transmitting machine console, punch card being made. Map of the United States, red lines showing flux of transmission from nine national catalog houses to data hub of Kansas City. MSs white man in black tie writing on red IBM magnetic data tape at open storage locker. MCU shelf of magnetic tape stored vertically. Dolly MS two men working in room filled with vertically stored data tape. Dolly MS nine large magnetic tape data processing machines.
Catalog Merchandising
Dolly MS several magnetic disk data recording machines; MS magnetic disc machine, reflection of white man in protective cover; CUs disk, data being recorded onto it. MS white man hangng up phone, turning on tape-based IBM data processing machine. CU print-out passing cam. MS/CUs Wards management team (exclusively white male) looking over read-outs, data. MSs white man looking over wards mail order catalog in computer room. CU magnetic tape spinning on IBM processing machines. Panning high angle TLS customer service area, telephone operators working in cubicles. CUs magnetic disk on machine. CU spread of mail order catalog; catalog slowly falls to reveal two women working with customers at catalog desk in retail store.