From the Joseph Schlitz Brewing Company comes this testament to the glorious recreational properties of bowling. Many great scenes of bowling alley life circa early 1970s. Slightly dirty, some scratching. Early 1970s fashion.
CUs facial expressions of Caucasian and African-American people while bowling: surprise, dismay, anguish, shock, delight, frustration, apathy -- more comic than sincere looks. MS older white woman turning around, revealing the word "Coach" on the back of her nylon jacket.
Titles.
Nice MS of bowling ball rolling down lane, knocking down bins, making a strike; tilt up to Schlitz logo.
Professional bowler Skee Foremsky bowls. National Women's Collegiate bowler Diane McMullen bowls on lane. Bowling Hall of Famer Joe Joseph bowls on lane
Dissolve to reenactment of caveman inventing the game of bowling: panning LS barren valley, rock faces; funny MS/CUs caveman (wearing a rubber mask) stepping from a cave, fondling a coconut, then bowling down two large animal bones with coconut.
DO NOT USE Illustrations of Egyptians and King Henry VIII bowling
CU of an antique wooden bowling ball.
Exterior of Brunswick bowling alley, cars and vans parked out front
MSs of senior citizens, children, and even a blind man bowling. Young Cuacasian couple returning bowling shoes at rental counter.
Signs for lounge, billiards, snack bar
DO NOT USE MCU Pong video game (yellow cabinet standup arcade model released in 1972)
Middle age Caucasian man bowling. African American teen bowling.
Several Caucasian children in on-site day care center, young female attendant playing with them.
Two older Caucasian men playing game of pool (billiards), man breaking while other man shakes his head at his own misfortune.
Two Caucasian girls playing air hockey
Schlitz sign, zoom out to white male bartender wearing patterned Schlitz shirt; MSs heterosexual couples in bar, happy and drinking Schlitz.