For More Tomorrows - PT1
For More Tomorrows - PT1
For More Tomorrows - PT1: Promotional film for Lederle Laboratories Division of American Cyanamid Company. Everything you ever wanted to know about prescription drugs from research & production to manufacturing & distribution. This section focuses on the history of antibiotics & prescription drugs. Excellent 1950s era Kodachrome film. Sidenote: The boy character of Johnny is played by Paul Petersen, co-star of The Donna Reed Show.
For More Tomorrows - PT1
DO NOT USE: Opening credits.
For More Tomorrows - PT1
MS shirtless Caucasian boy named Johnny getting a check-up (physical, exam, examination) by doctor with stethoscope; zoom out to wide shot of doctor's office showing boy, doc seated behind desk & boy's mother; boy & doctor chat about baseball. MS boy getting dressed, putting shirt on, his Yankees jacket is seen thrown over chair.
For More Tomorrows - PT1
GV/MS Doctor in office chatting with boy's mother about "wonder drugs" & how far medication has come, mom wears bright red lipstick & grey suit w/ pillbox hat (fashion).
For More Tomorrows - PT1
GV office w/ doctor writing prescription for antibiotics as he chats with boy's mother, boy enters frame wearing Yankees jacket, baseball cap & leather baseball mitt, pan as Johnny and his mother exit office, as soon as Johnny closes door he opens it back up, sticks head in.
For More Tomorrows - PT1
MS Johnny wearing his baseball cap & jacket, his leather mitt is lying on the counter in front of him, he talks about his doctor visit. MS Johnny & mother standing at pharmacy counter talking with pharmacist, male pharmacist reads the prescription, turns & grabs a box off shelf behind him. MS Johnny & mother at counter, Johnny is talking about "being down at the germ palace" (aka hospital). MS Johnny & his mother standing at pharmacy counter talking with pharmacist about achromycin, a man in BG hands pharmacist a prescription box. MS Johnny & his mom as she asks pharmacist to charge the medication to her account, before leaving she gives Johnny coin money for a soda; Johnny picks up a prescription box from the counter & asks the pharmacist how achromycin works. MCU pharmacist behind counter w/ prescription lined shelves behind him. MS Johnny at pharmacy counter asking about achromycin. MS pharmacist behind counter w/ prescription medicine seen behind him, Phil the American Cynamid sales rep who just happens to be there is called over. MS Johnny, pharmacist & sales rep at drug store counter as he offers to tell Johnny the story of antibiotics. GV as Phil & Johnny walk from pharmacy counter to green vinyl diner booth. MS Phil & Johnny seated at booth.
For More Tomorrows - PT1
DO NOT USE: Glycerine dissolve to colorful still illustrations of Dr. Alexander Fleming examining Petri dish, working with lab mice, discovering penicillin. Illustration of two soldiers carrying wounded man to tent during World War Two. Illustration antibiotics in test tubes. Illustrations of Dr. Benjamin Dugger working in laboratory. Illustration of diseases under microscope.
For More Tomorrows - PT1
Glycerine dissolve to MS Johnny (Caucasian boy) & Phil (drug salesman in suit) seated at diner booth talking, Johnny has an ice cream soda on the table in front of him.