1963 Ford Line & Galaxie Ads
1963 Ford Line & Galaxie Ads
Various TV commercials regarding the 1963 Ford model line of automobiles.
1963 Ford Line & Galaxie Ads
SHIRLEY BOOTH (TV's "Hazel", in character here) sits at a kitchen table, perusing the latest Ford model catalog; a lil' white boy enters with a football, can't understand why she's doing what she's doing; eventually the kids falls for the new Ford line, then they leave together for the dealership (not shown). COLORS FLUCTUATE GREATLY ON THIS SPOT HERE.
1963 Ford Line & Galaxie Ads
Opens with nice shot of folks clamoring at Ford dealership window, checking out the hot new cars; MS faces looking into Ford showroom, shot from inside; expressions of amazement and delight, then swish pan to showroom floor with 1963 Fords arranged on display. LSs of showroom as people browse; nice shots of the Falcon (in hardtop and convertible), the Fairlane (passenger and wagon), and the Galaxie (good CU of the model's horizontally shifting steering column). "America's Liveliest Most Care-Free Cars". Individual models shown with admiring customers oohing and aahing. This spot is inexplicably repeated twice.
1963 Ford Line & Galaxie Ads
Odd spot of families having a ball at the Fairlane Fair (that's right, people wander about the fairgrounds, checking out the new 1963 Ford Fairlane cars and playing Ford-themed games like the test of strength and pinwheels); some fireworks, too; layered on top of it all is a pseudo-catchy jingle. Opens with fireworks in night sky; then carnival with "Ford Fairlane Fair" sign. Shots of family at carny booth, the man spinning wheel that reads "Ford Fairlane for '63," which then dissolves into pinwheel firecrackers. MSs white man with huge hammer trying to ring the bell at strength test machine; "V-8" at the top of the bell tower; CU girl and boy's excited expressions. Crowd of people swarming around a Ford Fairlane, and balloons pouring out of rear of station wagon model. Shots of Ford Fairlanes on the merry-go-round.
1963 Ford Line & Galaxie Ads
Opens with great TLS of 20-30 white kids (children) running down a hill in countryside, towards camera; cut to reverse angle as kids get into one of many waiting Ford station wagons; shots of their models (Falcon Deluxe Club Wagon, Falcon Squire, Fairlane Squire and Galaxie Country Squire); shots of kids getting into cars; good MS of Dalmation leaping through open tailgate of a Falcon Squire station wagon; closes with LS of parade of station wagons leaving country field, a child chasing after the lead car. Note that the stationwagons have that infamous faux wood panel trim on side.
1963 Ford Line & Galaxie Ads
Excellent DOF shot, camera mounted to rear bumper of Galaxie convertible (shot is more or less focused on the car's jet tube taillight); Galaxie drives on windy country road, through tunnel. Great cinematography. CU tailight of convertible running through tunnels on mountainous roads, lighting up as it goes through. Narrator over jazzy music (with hyperactive bongos) describes this as "the jet-tube tailight of a new super-torque Ford Galaxie. It says loud and clear, 'I've got the look of the Thunderbird.'".
1963 Ford Line & Galaxie Ads
The super-torque Ford Galaxie: MS of a sullen young woman wearing a raincoat walking on country road; a man pulls up in a shiny red Galaxie convertible, the top down; he tries to pick her up (sort of, it's revealed they're married); eventually she relents to the car's tireless and magnificent beauty; she caresses the paint and admires the style; the man reaches around her to lock the door and off they go to do doughnuts in their large, European-flavored driveway. She gestures with arms raised as the car drives in circles, jazzy music blaring, and the narrator saying, "Gloria says HALLELUJAH!" Car drives through elegant wrought iron gate. Spot repeats twice more.
1963 Ford Line & Galaxie Ads
High tracking shot following Ford Galaxie convertible down country road; soft-focus shot of woman riding in car with eyes closed, leans back and opens her eyes (classic beauty wearing scarf and enjoying scenery); subjective shots of what she sees above her (trees, bridges, power lines, etc).; LS trees passing overhead, cables and girders of suspension bridge (may be the Bay Bridge), then girders of the Golden Gate Bridge. Spot is repeated.