Five one-minute spots devoted to the 1954 Studebaker.
High angle TLS horse race, thoroughbreds racing for finish line. MS three racetrack experts-- two swell-dressed white men and a white woman in elegant spring hat-- coming out of Turf Club and getting into 1954 Studebaker, designed by Raymond Loewy, "the world's greatest automobile stylist". MS white man in car, puts it in drive, takes off. Nice travelling shots of the car moving past race track buildings, palm trees (is this California or Florida?); car pulls up to restaurant and they get out.
White suburban family comes out suburban house, walks to Studebaker Conestoga station wagon. MS woman in car, rummaging through glove compartment. TLSs car pulling out of driveway, driving on open road. MS man unloading picnic materials from rear cargo hold of wagon. TLS woman spreading picnic supplies on cloth by car, mountains in BG.
Young white couple en route to beach party, driving by beach beach in 1954 Studebaker Champion Starliner. Another white couple on beach sees them and waves excitedly, then come over to check out the new wheels. Narrator quite accurately refers to the car's styling: "no excess bulk, no gas-eating extra weight; that saves you lots of money." Shots of interior, exterior.
TLS young white businessman in business suit and fedora hat outside house, smoking a cigarette and waiting for ride in carpool. Studebaker pulls along, picks him up; MS interior as passenger door opens. Great shots of car moving through Los Angeles city streets and traffic.
TLS Studebaker on highway, driving through parking lot (appears to have been shot in Southern Florida); MS interior; TLS/MSs Studebakers on small auto ferry, middle-aged white couple smiling beside it; car pulls from ferry, onto Balboa Island; pulls up in front of suburban house.