Master 11515 Tape 1 CAMPAIGN 88: PRIME TIME PRESIDENT - Documentary on the history of Presidental Campaingns and the part that the media plays in American politics. 1948 Presidential Campaign.
C/S JOHN CHANCELLOR (NBC NEWS), discussing the history of TV'S impact on politics, starting in 1948.
Clip of political convention on a television.
C/S DON HEWITT (CBS NEWS), says that at first, TV didn't attract much attention.
DO NOT USE Clip of old TV show of a CONVENTION, a fixed-camera shot from high above the floor.
C/S REUVEN FRANK (NBC NEWS) at first, the parties didn't do much to adapt their conventions to suit TV.
DO NOT USE Clip of chairman at 1948 REPUBLICAN CONVENTION announcing the nomination of THOMAS DEWEY.
Shot of David Levy, producer for advertisers YOUNG & RUBICAM, says that the 1948 TV coverage set the tone for later coverage in things like cutting away from the convention.
DO NOT USE Clip of the 1948 TV coverage, announcer pointing out a scoreboard of the votes and giving a rundown.