Master 11515 Tape 1 CAMPAIGN 88: PRIME TIME PRESIDENT - Documentary on the history of Presidental Campaingns and the part that the media plays in American politics. 1972 Presidential Campaign
M/S of AGNEW speaking at a podium. AGNEW espouses the right-wing theory that the media is a closed, insular liberal conspiracy of sinister manipulators of public opinion.
DO NOT USE Clip of a TV ad defending the media's role in politics by attacking GOLDWATER'S statement that the U.S. would be better off if the whole East Coast [the mythic home of the alleged "liberal media"] drifted out to sea.
Shot of Media Consultant Tony Schwartz, says that political ads aren't supposed to "educate", but to dramatize.
DO NOT USE Clip of an anti-NIXON/AGNEW ad from 1972, which features a disembodied man's voice laughing at a TV set which, instead of a sitcom, turns out to be showing the slogan "Agnew for Vice-President". The kick line of the ad is "This would be funny if it weren't so serious" [I think there's some kind of postmodern manipulation of irony in the "tv ad within a tv ad" formula...].