The 1950 Cancer Crusade The 1950 Cancer Crusade. Bing Crosby standing in an empty sound stage appealing for donations for diagnosis and treatment. He makes a statement that out of a 100 people 20 will sometime have cancer. The American Cancer Society that half of this number could be cured with early diagnosis and treatment, in other words - 10 of that 20 can be saved if they seek help in time. The other ten their hope lays in research. At the end of the announcement it reads as follows; "The foregoing subject has been presented by this theater as a Public Service Announcement.