Soap
Soap
Everything you ever wanted to know about soap: history, cultural significance, manufacture, uses.
Soap
MCU Caucasian baby (infant) enjoying being given sponge bath. MS grade school aged Caucasian girl standing in front bathroom mirror, turning on faucet to wet washcloth, rubbing bar of soap on washrag, washing face w/ soap & water. CU Caucasian woman washing hair in the shower, lathering. MS Caucasian man putting laundry into washer at Laundromat, box of Tide on washing machine. MS pre-teen Asian-American girl washing dishes in kitchen sink. Adorable MCU/MS charming, sad-eyed dog being given bath by Caucasian girl in metal tub. CU sponge being dipped onto bucket of soapy water, pan out to MS of teenage boy washing car in driveway. Rear MCU following feet of African-American teenage boy w/ muddy tennis shoes walking into kitchen. Tilt up MS from muddy shoes to teenager being scolded by mother holding mop, she gives him a good stare before pointing. CU face of teen boy looking around. Traveling MS laundry detergents on grocery store (supermarket) shelf: Bold, Tide, Ajax, Arm & Hammer.
Soap
DO NOT USE: Credits.
Soap
Traveling MS laundry detergents on grocery store (supermarket) shelf: Purex, Rinso, Oxydol. Traveling MS liquid dish-washing detergents & soaps on store shelf: Joy, Dawn, etc. MS product shot of soaps, detergents: Tide, Cascade, Shield, Fantastik, etc. Slow motion MS legs of grade school kids playing soccer in very muddy field. MCU muddy soccer ball rolling. MS legs w/ muddy shins & feet w/ dirty soccer cleats walking toward camera, stepping in puddle.
Soap
MS Caucasian boy dressed soccer jersey & covered in mud, standing at the bathroom sink, rubbing his dirty hands under the water, still covered in mud he proceeds to wipe his filthy hands on clean hand towel. CU boy wiping muddy hands on white towel, leaving nasty dirt streaks. MS/MCU same muddy boy washing hands in sink, first filling the basin w/ water then using bar of soap, lathering & rinsing then wiping hands on towel. CUs Caucasian man washing hands w/ soap & water, wets hands in basin, lathers with bar of soap, rinses w/ running water.
Soap
DO NOT USE: Illustration of single cloth fiber showing how soap attracts & removes dirt.
Soap
MS bar of soap against blue BG, as VO lists the product ingredients, examples of the ingredient are added to the shot, displayed in scientific laboratory containers: a flask of animal fat, flask of powdered alkali, test tubes of tinted coloring & perfumed liquid. Panning TLS vats of soap at Procter & Gamble plant (facility, factory). MCU animal fat & alkali cooking in vat. MCU hand lifting lid to tank, inside we see creamy liquid soap being mixed. MS drying tank, tilt down to fan blades cutting dried soap from tank. MCU rotating blades cutting dry soap pellets. CU/MCUs automated machines showing soap being cut & individually wrapped (Zest Brand).
Soap
Exterior TLS pan brick facade of soap factory. GV tilt down from industrial tower to vats in factory yard. GV pan industrial vat & extensive series of pipes. Zoom to GV of tower on top of factory building with white smoke puffing out. GV tilt down towers & pipes in plant yard. MS chunky soap mixture rolling in vat. MS soap flattening between steel rollers. CU/MS soap ribbons being cut, expelled from machine. MSs various bar, powder & liquid soap detergents displayed on grocery store shelves (supermarket).
Soap
DO NOT USE: Photo of prehistoric man bust. Illustration washing in water.
Soap
CUs details of Babylonian stone tablet. CU pan diorama of ancient Egyptians at marketplace. MCU painted Egyptian sculpture of man seated w/ legs crossed.
Soap
DO NOT USE: Illustration of Moses & the Israelites. Illustrations of Phoenicians on shipping & trading routes. Illustrations of Romans sacrificing animals to gods; washing clothes in Tiber River; Roman baths. Illustrations & paintings of the Black Death (Black Plague, Bubonic Plague) in Europe, Middle Ages. Illustrations of soap guilds, soap manufacturing, reintroduction of soap in Europe during Renaissance period. Paintings & illustrations of ship sailing, colonies, home soap production in America.
Soap
MS Victorian era silver hair brush & mirror resting on dressing table next to platter holding a bar of lye soap, zoom to CU lye soap. GV 19th century historical recreation of wealthy man & women in Victorian fashion riding in horse-driven carriage w/ driver.
Soap
DO NOT USE: Illustrations of 19th century chemists working in lab. Archival still of industrial soap kettles early 1900s.
Soap
Low angle exterior GV soap factory (plant, facility) showing tower & smoke stacks. MCU small vending machine sized box of Cheer laundry detergent being poured into washing machine at Laundromat. MCU powdered Cascade dishwashing detergent being poured into dishwasher. MCU powdered Spic & Span detergent being poured into bucket in kitchen.
Soap
DO NOT USE: Archival still of World War I era munitions factory & artillery gun.
Soap
CU man's hand against black BG as powdered detergent is poured into his palm. Elevated MS preschool aged Caucasian boy in bath tub w/ toys (taking a bath). CU soapy bathwater. MS dry bathtub with purple dinosaur toy in it. MS white man placing laundry in washing machine at Laundromat. Slow motion MS white girls playing soccer on muddy field. MCU foot & ankle being washed in shower with soapy washcloth. CU young Caucasian woman exfoliating face with damp washcloth.
Soap
CU arm being swabbed, injection being administered (shot). MSs African-American girl walking through construction site, falling & cutting finger on ladder. MS same girl seated on front stoop cleaning finger with cotton swab before applying Band-Aid. CU Asian-American boy brushing teeth in bathroom. MS baby (infant) enjoying being bathed by mother in kitchen sink. CU Caucasian girl scrubbing face with washcloth. CU Caucasian woman lathering, shampooing hair. MCU clothes being put in washer. MS/CUs Asian girl washing dishes in kitchen sink. MS/CUs Asian teenage boy wearing Sassoon muscle t-shirt while washing car in driveway. MCU muddy shoes on kitchen floor. CU face of male African American teen. MS/MCU beautiful dog in galvanized tub, being given bath by girl.
Soap
DO NOT USE: Credits