Master 3 - Tape 2 Desoto Commercial
Animated commercial of people in little cars running across a map of the United States singing, "Groucho sent me to see the new DeSoto..." Animated Groucho Marx then drives around the United States map and makes a few wise cracks and finishes the jingle as he drive through the map to the camera (animated cigarin hand of course). 04.34 Shots of different DeSoto logos; excerpted from intros and outros to You Bet Your Life.
DeSoto logos; excerpted from intros. Nice live-action shots of new black DeSoto Firedome 8 driving down the street, followed by the "handsome new Plymouth" Nice service shot as car enters garage - lots of cars elevated, uniformed service mechanics attend to cars. . Good car buying footage (car salesman, customers in the used car lot shaking hands). Exterior of a DeSoto Plymouth dealership. Car drives into dealer's garage.
Plymouth drives around: "The Low-Priced car most like high-priced cars." C. 1952. Good DeSoto Plymouth logo. Groucho appears again through porthole logo - "Go in and see your DeSoto Plymouth dealer tomorrow won't you? And when you do tell 'em Groucho sent you." Crudely animated commercial about buying a car.
Starts with drawing of married couple with odd-fitting clothes as narrator says, "You never buy clothes without trying them on first. The same rings true in buying a car...That's why your DeSoto dealer wants you to come in and drive a new DeSoto automatic." Live action, as a DeSoto convertible drives down the road. Nice rear shot. Host or narrator stands stiffly, and pitches the car directly at the viewer. Goes back to live action. Live action shots are nice for stock purposes.