Master 11515 Tape 1 CAMPAIGN 88: PRIME TIME PRESIDENT - Documentary on the history of Presidental Campaingns and the part that the media plays in American politics. 1988 Presidential Campaign - Ronald Reagan.
DO NOT USE Clip from ad - Soft focus shot of RONALD REAGAN at work in the oval office. V.O.-in 1988, both BUSH and DUKAKIS taking lessons from REAGAN'S use of the media.
C/S PETER JENNINGS, says that politicians are learning to very shrewdly manipulate image, names REAGAN'S media guru MIKE DEAVER as example number one, to the point where JENNINGS is ashamed of himself sometimes for buying into all of DEAVER and REAGAN'S crap.
C/S DEAVER, says that "success" requires good visual presentation.
Montage of various REAGAN media events-White House Dinners, walk on the Great Wall of China, horseback riding, Ronnie and Nancy at Allied Cemetery in Normandy, etc.
C/S Sam DONALDSON
Clip of REAGAN giving a speech at NORMANDY landing site on D-DAY anniversary, 1984.
C/S Sam DONALDSON
Clip of REAGAN giving a speech at NORMANDY landing site on D-DAY anniversary, 1984.
C/S Sam DONALDSON, says he was always frustrated that DEAVER'S elaborate manipulations of public appearances didn't leave Reporters any room to work.
C/S DEAVER, says he wanted to "stay ahead of television" and not let REAGAN be put on the defensive by the media.