CAMPAIGN 88: PRIME TIME PRESIDENT 1984 Presidential Campaign
CAMPAIGN 88: PRIME TIME PRESIDENT 1984 Presidential Campaign
Master 11515 Tape 1 CAMPAIGN 88: PRIME TIME PRESIDENT - Documentary on the history of Presidental Campaingns and the part that the media plays in American politics. 1984 Presidential Campaign
CAMPAIGN 88: PRIME TIME PRESIDENT 1984 Presidential Campaign
Shot of a media scholar, says that an ADCAMPAIGN can't win an election by itself.
CAMPAIGN 88: PRIME TIME PRESIDENT 1984 Presidential Campaign
DO NOT USE Clip of REAGAN'S "MORNING IN AMERICA" ad.
CAMPAIGN 88: PRIME TIME PRESIDENT 1984 Presidential Campaign
DO NOT USE Clip of WALTER MONDALE'S ad from 1984 where OLD LADIES discuss how poor they are since REAGAN cut SOCIAL SECURITY. V.o.-the media scholar says that neither of these ad campaigns in themselves decided the elections in 1984; the final vote was 65-35%, exactly where it was before the ads started.
CAMPAIGN 88: PRIME TIME PRESIDENT 1984 Presidential Campaign
C/s of a DUKAKIS political advisor, says voters are sophisticated and suspicious of propaganda.
CAMPAIGN 88: PRIME TIME PRESIDENT 1984 Presidential Campaign
DO NOT USE Clip of DUKAKIS ad touting "Massachusetts Miracle" economic turnaround. V.O.-the advisor says simplicity versus slick cons are best.