Master 11515 Tape 1 CAMPAIGN 88: PRIME TIME PRESIDENT - Documentary on the history of Presidental Campaingns and the part that the media plays in American politics. 1952 Presidential Campaign.
DO NOT USE Clip of 1952 DEMOCRATIC CONVENTION TV coverage, exterior of CHICAGO INTERNATIONAL AMPITHEATER, WALTER CRONKITE in studio, says "Here we go again".
C/S Hewitt, says that 1952 Conventions made CRONKITE a national figure as much as they did Eisenhower. He became Americans' TV link to the political process.
DO NOT USE Clip of CRONKITE announcing 1952 Convention.
C/S CRONKITE interviewed (1988). Says "1952 was the last year that Television covered an event as if Television weren't there".
DO NOT USE Clip of 1952 TV coverage of Democratic Convention. VO of Cronkite saying afterward, all the banners and trimmings got sharper, the style of the delegates got formalized, other aspects of a convention were managed to become more visually appealing.
Anecdotally, CRONKITE mentions the pre-TV habits of littering the floor with papers;
DO NOT USE Clip of 1952 TV coverage of Democratic Convention in which a minor panic erupts as a newspaper catches fire [presumably from a dropped cigar?], the chairman's voice urges calm, yet continually gets more shrill and loud.
C/S of a former Republican Party official, says that 1952 brought TV into the political process.
DO NOT USE Clip of NBC's 1952 Election Night Broadcast, featuring the network's "Election headquarters", conveniently laid out for a dramatic panorama and featuring disproportionate electrically illuminated maps of the U.S. with the state sizes skewed to reflect Electoral College votes.
C/S Reuven Frank, says that NBC's 1952 system is the model for all current coverage-an anchor, reporters pursuing personalistic storylines