Master 11515 Tape 1 CAMPAIGN 88: PRIME TIME PRESIDENT - Documentary on the history of Presidental Campaingns and the part that the media plays in American politics. 1952 Presidential Campaign.
Clip of DWIGHT EISENHOWER, with Mamie Eisenhower, on a sofa getting ready to give a speech to TV Cameras.
C/S Brownell, says that Eisenhower had no idea how to give a televised Campaign speech.
Clip of Ike giving the campaign speech, set up to mimic Ike's living room on a night when he and Mamie are having DICK and PAT NIXON over for a drink. The speech is awkward, Ike keeps moving in and out of frame, and at one point, stands up so that the camera has to follow him and cuts off Nixon except for the top of his head.
Shot of Ted Rogers, Eisenhower's 1952 "Media Consultant
Clip of Ike giving the campaign speech at convention
Shot of Ted Rogers, Eisenhower's 1952 "Media Consultant", discussing EISENHOWER'S problems with following the rules of moving and speaking on TV, the development of special gadgets to guide Ike through a televised speech.
EISENHOWER CAMPAIGN COMMERCIAL-it is clearly a forerunner of the "man in the street asks the candidate questions" style, but almost embarrassingly schlocky and without any of the technical development to make pretenses to authenticity.
Clip of NIXON'S "CHECKERS SPEECH" in the wake of allegations that NIXON misused campaign funds.
C/S Ted Rogers, says that he felt a TV address would be the most forceful way for NIXON to try to clear his name.
Clip of NIXON'S "CHECKERS SPEECH" The conclusion of the speech "We're keeping the dog" and the pledge to drive out "the Crooks and Communists".
C/S of Rogers, discuss the aftermath of the "Checkers Speech"
C/S of White, discuss the aftermath of the "Checkers Speech", White says that TV saved Nixon on the 1952 ticket.