Master 110 - Tape 1 Television commercials for Derusto anti-rust paint, circa mid-late 1950s.
Spot 1-- CU stopwatch being held in hand of white man. MS pile of rusty household & gardening goods & toys being stacked, "Rust!" superimposed over pile. MCU man's hands holding small strips of metal. CU can of Derusto (resembles a can of paint). MS man applying white Derusto to wall with paint brush. MCU woman using aerosol spray can of Derusto on patio table. MS farmer applying Drusto paint to small, metal, crane-like apparatus. MS industrial worker wearing hard hat applying paint to beam with roller. MS display stand of Derusto, cardboard cut-out of woman holding two cans atop display, her arms moving back & forth. Tilting CU spray can and paint can of Derusto.
Spot 2-- Panning MS metal carriage, snow shovel, dolly, shovel, fan (neg effect, blacks & whites inverted); revert to pos, zoom into Derusto paint and spray cans on step ladder. CU finger pointing to different shades of rust. MS aerosol Derusto being applied to patio table. MS farmer applying Derusto paint to tractor. MS industrial worker wearing hard hat applying it to beam with roller. Product shot of Derusto Galv-a-grip. MS/CUs display stand of Derusto.
Spot 3-- CU of stopwatch being held in hand of white man; superimposed title reading "Stops rust in 5 minutes." CU can of Derusto. MCU aerosol spray can of Derusto being sprayed onto patio table. MS farmer applying Derusto paint to tractor. MS industrial worker wearing hard hat using roller on beam. Product shot of paint can and spray can of Derusto.