Master 110 - Tape 1 Television commercials for Enden dandruff shampoo, circa mid-late 1950s.
Spot 1-- MS white male "scientist" examining test tubes at table in lighting studio. Product shots of Enden dandruff shampoo by Helene Curtis, one with superimposed title reading "Proved 99% Sure." CU fingers digging into product. MCU white man lathering hair, washing hair in shower. MS man combing hair, checking shoulders for dandruff, smiling when not finding any. MS young white woman lathering, washing hair, smiling as though she had not a care in the world. MS woman longingly combing hair with brush. Product shot of Enden dandruff treatment shampoos.
Spot 2-- CU fingers digging into Enden dandruff shampoo. MCU white man lathering, washing hair in shower. Product shot with superimposed title: "Proved 99% Sure." Display with price of $1.50.