Master 110 - Tape 1 Television commercials for Dutch Cleanser circa early 1960s.
Spot 1-- Kinescope. MS white woman standing at kitchen counter with can of Dutch Kitchen Cleanser, talking to cam: "Think all cleansers are pretty much all alike?" CU woman lifting can from counter, revealing rust ring, pan to Dutch brand, no rust ring (note the word "Plastic" on bottom of can). MS woman demonstrating product on dish in sink. Product shot with superimposed title: "Free SweetHeart Soap with Dutch Cleanser."
Spot 2-- Kinescope. MS white spokeswoman talking to camera: "Remember the Old Dutch girl? In grandma's day she cleaned the best. And for two generations, she looked like this." CU Old Dutch Cleanser can depicting old, bent-over, haggard woman. CU new Dutch Cleanser with sprightly babe on the can. MCU spokeswoman announcing that this is the first cleaner with a plastic top and bottom on the can. MCU woman removing used teabag from counter, demonstrates cleanser on counter top, wiping away stain with sponge. Product shot with superimposed title: "Free Sweetheart Soap with Dutch Cleanser."