Same as catalog #312118 Master 110 - Tape 2 Great early informercial for the amazing multi-purpose Rollermatic Brush. All the cliches associated with paid television infomercials can be giddily found within this spectacular relic. Circa late 1950s.
MS spotlight traveling across drawn curtain, spokesman stepping out to sparse applause. "Hello, friends. What you are going to see next is a brand new do-it yourself idea." Man steps into conveniently located closet, demonstrates how a friend of his expanded storage capacity; hammers two notched cuts of wood into sides of closet, raising rod to higher notch. Do-it-yourself tips. Diss ot man entering another room, talking to cam about the pains of interior decorating & "the greatest energy-saver you've ever seen. The nice thing about it is it doesn't require any skill to use it. It has many uses for the ladies around the house. And men, you'll use it for dozens of different things that I'm going to show you." Demonstrates roller that you fill with paint, not dip. "There's no hard work. You're not brushing it on, you're rolling it on." MS spokesman placing cut-out pattern stencils of clowns on roller, then painting on sheet of drywall on table; CU clown pattern paint job; MS man using woodgrain print cut-out stencil, painting beside clown design.
MCU paint roller across wall. MCU paint roller on sheets of wood, flat metal, linoleum, brick and wallpaper (note to the kids at home: never paint over wallpaper). MS spokesman talking to cam: "And now watch this unbelieveable test with this filled roller." Without contact, man thrusts roller across sleeve of suit, nary a paint fleck staining his jacket. "Not a splash, not a splatter." MS man inserting mop stick into roller. MSs happy white woman with butch haircut roller-painting ceiling. TLS happy woman painting wobbly wall with roller. Panning MCU disassembled parts of roller on table. MS tired & sweaty yet somewhat happy woman washing floor on hands and knees with a rag. MS woman waxing floor with roller-- much easier to clean floor with a roller and handle. MS woman polishing furniture with roller. MSs woman filling roller with glass wax, washing window. MS spokesman standing in kitchen: "By now you're saying to yourself, how much is that labor saver and where can I get it? Well, this model is not for sale in your stores yet. But during our special advertising offer which may be discontinued at any time, you can get yours for only $3.95." "Just call the number you're about to hear." COD payment only.