Accompanied by The Wagonmasters, Wagoner plays guitar and sings "Sorrow On The Rocks." Wagoner introduces commercial.
Ad for 1957 Chevy with Positraction, a 4-wheel drive type feature. Opens with Chevrolet logo. MCU quarter-covered white wall tire rolling. MCU tire stuck in mud. MCU tire zipping through less-shallow mud. MCU tire cutting through even-shallower mud, pan left to 57' Chevy with license plate "1 USA" pulling onto paved road. TLS 57 Chevy on country road. MS spokesman watching film in darkened room, turning off projector, turning on lights. MS/CUs spokesman using model of chassis to show how Positraction works.
Ad for the "roomy mid-sized" 1975 AMC Matador, an absolutely gorgeous relic of a car: two middle-age Caucasian men talk outside front entrance of a country club; one of them, Wally, sits in a parked red-orange Matador while the other, wearing atrocious golf clothes, chews his ear; Wally's family gets out, enters establishment.
Ad for 1975 Chevy Blazer: Orange & white truck bearing Colorado license plates off-roading in rugged, wild, semi-arid terrain; MS roll bar (rollbar). Lasting Value.
Several ads in series of futuristic spy spoofs for Pontiac-- Pontiac Strikes Again!--, one agent a man, the other a woman, both wearing black bodysuits and determined to thwart the aggressions of bald baddies: (1) Opens in a Q-like lighting studio in which scientists in white lab coats wander about the 1975 Pontiac models, Firebird emblem on wall in BG; Q-lite stops our "heroes" from rushing off, gives them a lesson in making sure grenades and handguns are removed from cars before they're used for noble purposes; nice shot of our heroes sitting in car, saying, "Nobody's perfect!" (2) Our heroes, one of whom has a silver briefcase handcuffed to her wrist, zip along country roads in a Pontiac Grand Prix while avoiding bombs and such from vaguely foreign bad guys flying in helicopter. (3) Female hero leaps through window with silver briefcase, escapes in Pontiac Ventura as bad guys give chase; heroes elude capture by making car ferry just in time.
Ad for 1975 Cutlass GMO: MS several Caucasian and token African-American man waiting at bus stop on cold morning; MS Cutlass GMO stopping at a stop light, where it is revealed the driver is some type of "Planet of the Apes" man-ape (same makeup and expressions); MSs folks checking out & admiring the white vinyl landau roof & opera windows & pinstripe while completely ignoring the driver; CU old white man saying, "Far out!"; CUs insignia, racing wheels & ape driver; graphic says it gets 20 mpg highway miles as though it were a good thing; MS white cop with Chee-kagah accent telling the driver to move the fancy car.
Two ads for Cadillac: (1) quick still montage of the evolution of the Cadillac automobile; a veritable history lesson in the various models of the Caddy; TLSs blue Cadillac outside ritzy home. (2) 1975 Caddy Seville: product shots of Caddy Seville in lighting studio; exteriors & interiors; graphic says it gets 21 mpg highway & 15 mpg city as though it were a good thing.
A collection of ads for Saab: (1) Saab Wagonback sedan: product shots of car rotating in white lighting studio; hatchback opens, luggage magically stacks itself. (2) TLSs Saab on test rack, coming to complete emergency stop as gate closes; CU feet in gray Adidas sneakers stomping on brake pedal. (3) TLS Saab on test track, driving over obstacle and having tire blowout, coming to safe complete stop.
Ad for AMC Pacer: TLS yellow Pacer X driven by balding middle-aged white man stopping on country road to ask two local bumpkins in blue jean jackets for directions; the hicks decide to follow the weird little yellow car in their red convertible; TLSs Pacer driving through suburbs and rural road; TLS cars stopped at railroad crossing as freight train passes; MS driver of Pacer, wearing plaid suit jacket, announcing to salesman at dealership, "Here they come!" referring to the string of cars following him.
Ad for 1974 Audi 100 LS: middle-aged white male touts car in lighting studio. Silvery blue colored car in darkened studio.
Ad for Pontiac LeMans: MSs model/actor Jaclyn Smith pitching big ugly silver LeMans in white lighting studio; MS red interior; panning CU wood dashboard, radio, steering wheel.
Ad for Chevrolet El Camino: CU industrial drawings of the auto being rendered by artist; dissolve to TLS Chevy El Camino motoring along country road; MS 30ish white male driver; graphic praises the 16 mpg city & 21 mpg highway gas efficiency; CU famous El Camino cargo box being drawn by industrial designer; dissolve to TLS brown Camino with white racing stripe, man taking out saddle from cargo box at horse farm.
Both spots in B&W-- 1) QUIZ KIDS TV show opening. "It's time to have fun with the quiz kids!" Illustration of giant Alka-Seltzer box over Miles Laboratory. Cut to creepy marionette of Alka-Seltzer package using Alka-Seltzer; walking by One-A-Day vitamin box; holding Tabacin cold medicine & Bactine boxes. Claymation of freaky Alka-Seltzer marionette introducing the Quiz Kids & Joe Kelly. (2) MOS. This and other Easter items were used as film inserts on Quiz Kids live network TV show. Time Lapse of Easter Lily flowers blooming.
(COLOR) MOS animated sequence for "Here Come Peter Cottontail" song, synched to separate recording; obtuse & angular animated rabbit on yellow block in nature; colorful egg shapes float about against black BG; chocolate bunnies appear on yellow BG; angular Aztec Bunny is formed with series of triangle shapes.
BOTH SPOTS IN B&W-- 1) Stop-motion animation of Wire-Man, a skeletal figure composed entirely of wire, holding bottle of Alka-Seltzer tablets; he unscrews cap, spills tablets on floor; tablets form the words "first, "fast" & "always"; Wire Man walks to glass of water, drops two tablets in-- plop-plop-fizz-fizz; product shot & rehash of tagline. 2) Animation of man in pain, bringing hand to head: "Have you had a headache lately?"; live shot of two tablets being dropped into glass of water.
(B&W) Live action, two versions of the same Alka-Seltzer spot. CU young Caucasian woman with ugly slightly uneven teeth, posing w/ tennis racket: "This is the life!" she utters w/ cheesy gusto & enthusiasm; MSs woman playing lousy game of tennis, but she doesn t care b/c she's happy! MSs woman working at desk, fighting nagging headache; co-worker delivers Alka-Seltzer, which she takes with glee; MSs woman playing tennis with young white man who misses easy shot; MS young man running on court, leaping over net, joining lady friend; MS woman saying, "This is the life!"
(COLOR) Audio of operatic vocal rendition of "Easter Parade" song w/ cheesy organ accompaniment. Weird shot of fancy Easter hat swinging towards camera, blue BG. Even weirder shot of white female mannequins wearing 1950s department store chic spinning on carousel. Great but equally strange MS young Caucasian male walking to camera with old still camera, taking picture, flashbulb snapping. A filmed insert for a live show. An illustrious example of how primitive and consequently revolutionary early TV really was. Really strange, laugh-out loud material; we're talking light years beyond "intense art student" strangeness & poignancy.
(COLOR) Hilariously bad purple Easter bunny puppet (you can see the puppeteer's hand occasionally) dancing about colorful set to audio of operatic vocal and organ rendition of "Peter Cottontail". This is rather silly, indeed. Lib's version is better.
(B&W) TLS massive lightning generator at Rosenwald Museum of Science and Industry in Chicago; MS white man turning key, turning on generator at ignition panel (dig that crazy sound of the turbines kicking in); MSs rectifier tubes & other components; h/a TLS lighting being generated, puff of smoke.
(B&W) EST shot Miles Pharmaceuticals; MS white male scientist looking at dark liquid (blood?) in test tubes, taking notes; MS white male scientist w/ large white bunny rabbit (lab animal), the VO saying it is listless b/c of vitamin deficiency; MCUs healthy lab rabbit, happy due to vitamins; MS surly Caucasian boy furrowing brow b/c of vitamin deficiency; CU blond white boy smiling and curling hands in vitamin-induced glee; Product shots of One-A-Day vitamins.
(B&W) Est shot of Miles Laboratories; shots of scientist Richard Reamer explaining drug preparation & manufacturing; CUs quality tests and assurance being placed upon raw materials of Alka-Seltzer; MSs drug manufacturing, production & distribution.
ALL SPOTS IN B&W-- 1) MSs Bill Wider, in silhouette, eating meal, taking Alka-Seltzer for indigestion, bringing bubbling glass to camera and into light; product shot. 2) MS Bill Warrick sitting uncomfortably in chair after hard day at work, suffering from indigestion; CU bottle of Alka-Seltzer being unscrewed, tablets dropped in water; Bill takes A-S, enjoys the taste (sure, he couldn't feel any worse); MS Bill admiring A-S display in window of drug store or pharmacy. 3) MS/CUs Tommy Thurston (a woman) sitting in lounger chair, reading magazine; she stops to talk to camera; MS Tommy trying on dress, looking in mirror as girlfriend watches on; MSs Tommy suffering from headache late at night, going to medicine cabinet, taking A/S; MS Tommy modeling dress at a "fashion show".
ALL SPOTS IN B&W-- 1) Hilarious testimonial spot where a 30ish Caucasian male truck driver sporting dried-out pompadour sits in truck & winks at camera while showing tube of Alka-Seltzer; suffers from headache. 2) MS two young Caucasian women lacing ice skates in locker room, chatting about A-S; MSs woman (Tommy Thurston) using A-S, smiling egregiously; great MS Tommy walking arm in arm with white male beau wearing bow tie, she stopping to wink knowingly at camera. 3) MS Tommy Thurston getting into passenger seat of convertible car, young Caucasian man closing door for her (teenagers on a date); MS middle-aged white woman at medicine chest; CU plop-plop-fizz-fizz of product; MS Tommy taking her medicine, enjoying it perhaps too much; MS teens getting out of car, she carrying tennis racket & putting her head on his shoulder.
ALL SPOTS IN B&W-- 1) MS middle-aged Caucasian waitress standing at locker, spinning around to talk to cam; she shows off tube of Alka-Seltzer, says she likes it. 2) MSs young white woman (Tommy Thurston again) shopping her a new hat, trying one on in mirror; MSs frazzled Tommy suffering from headache in bedroom, so she opens medicine cabinet, takes A-S; product shot & plop-plop fizz-fizz.