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CAMPAIGN 88: PRIME TIME PRESIDENT
Hertsgaard says that the press needs to be more committed to getting past the established formulas of visual images and meaningless soundbites.
CAMPAIGN 88: PRIME TIME PRESIDENT
Further discussion of the prominence of TV overriding people's faith in other sources of information, need to supplement TV with other information. Evans says he's pessimistic about the chances of Democracy for surviving TV, given the encompassing power of money. Moyers signs off.
CAMPAIGN 88: PRIME TIME PRESIDENT
DO NOT USE Closing Credits over political convention scenes/WETA credit/Funding credits/transcript information/PBS ID.
CAMPAIGN 88: PRIME TIME PRESIDENT 1972 Presidential Campaign
M/S of AGNEW speaking at a podium. AGNEW espouses the right-wing theory that the media is a closed, insular liberal conspiracy of sinister manipulators of public opinion.
CAMPAIGN 88: PRIME TIME PRESIDENT 1972 Presidential Campaign
DO NOT USE Clip of a TV ad defending the media's role in politics by attacking GOLDWATER'S statement that the U.S. would be better off if the whole East Coast [the mythic home of the alleged "liberal media"] drifted out to sea.
CAMPAIGN 88: PRIME TIME PRESIDENT 1972 Presidential Campaign
Shot of Media Consultant Tony Schwartz, says that political ads aren't supposed to "educate", but to dramatize.
CAMPAIGN 88: PRIME TIME PRESIDENT 1976 Presidential Campaign - Gerald Ford
Master 11515 Tape 1 CAMPAIGN 88: PRIME TIME PRESIDENT - Documentary on the history of Presidental Campaingns and the part that the media plays in American politics. 1976 Presidential Campaign - Gerald Ford
CAMPAIGN 88: PRIME TIME PRESIDENT 1976 Presidential Campaign - Gerald Ford
C/S of a GERALD FORD media consultant, who says that people who think TV campaign ads are trivial don't understand the power of TV.
CAMPAIGN 88: PRIME TIME PRESIDENT 1976 Presidential Campaign - Gerald Ford
Discussion of FORD'S 1976 media problems. Clip of Carter Ford debate.
CAMPAIGN 88: PRIME TIME PRESIDENT 1976 Presidential Campaign - Gerald Ford
Edwin Newman, moderate of 1976 debate, remarks on Ford s performance.
CAMPAIGN 88: PRIME TIME PRESIDENT 1976 Presidential Campaign - Gerald Ford
Clip of a DEBATE in which FORD, sidetracked when a question is phrased differently than he anticipated, vehemently asserts that "there is no Soviet Domination in Eastern Europe", leading the incredulous moderator to ask what the hell FORD is talking about.
CAMPAIGN 88: PRIME TIME PRESIDENT 1976 Presidential Campaign - Gerald Ford
Edwin Newman, moderate of 1976 debate, remarks on Ford s performance.
CAMPAIGN 88: PRIME TIME PRESIDENT 1976 Presidential Campaign - Gerald Ford
A FORD media consultant talks about the need to counter FORD'S image as a dim-witted and clumsy man who fell first into the Vice-Presidency and then into the Presidency.
CAMPAIGN 88: PRIME TIME PRESIDENT 1976 Presidential Campaign - Gerald Ford
DO NOT USE Stills from clips of FORD CAMPAIGN ADS trying to establish FORD'S biography as a veteran, patriot, athlete, etc.
CAMPAIGN 88: PRIME TIME PRESIDENT 1976 Presidential Campaign - Gerald Ford
The Media consultant discusses the theme intended for the 1976 campaign.
CAMPAIGN 88: PRIME TIME PRESIDENT 1976 Presidential Campaign - Gerald Ford
DO NOT USE Clip of another FORD ad where FORD shakes hands with a bunch of people.
CAMPAIGN 88: PRIME TIME PRESIDENT 1976 Presidential Campaign - Gerald Ford
DO NOT USE Clip of "Saturday Night Live" sketch where CHEVY CHASE parodies FORD'S clumsiness, including the stuffed dog "Liberty".
CAMPAIGN 88: PRIME TIME PRESIDENT 1984 Presidential Campaign
Master 11515 Tape 1 CAMPAIGN 88: PRIME TIME PRESIDENT - Documentary on the history of Presidental Campaingns and the part that the media plays in American politics. 1984 Presidential Campaign
CAMPAIGN 88: PRIME TIME PRESIDENT 1984 Presidential Campaign
Shot of a media scholar, says that an ADCAMPAIGN can't win an election by itself.
CAMPAIGN 88: PRIME TIME PRESIDENT 1984 Presidential Campaign
DO NOT USE Clip of REAGAN'S "MORNING IN AMERICA" ad.
CAMPAIGN 88: PRIME TIME PRESIDENT 1984 Presidential Campaign
DO NOT USE Clip of WALTER MONDALE'S ad from 1984 where OLD LADIES discuss how poor they are since REAGAN cut SOCIAL SECURITY. V.o.-the media scholar says that neither of these ad campaigns in themselves decided the elections in 1984; the final vote was 65-35%, exactly where it was before the ads started.
CAMPAIGN 88: PRIME TIME PRESIDENT 1984 Presidential Campaign
C/s of a DUKAKIS political advisor, says voters are sophisticated and suspicious of propaganda.
CAMPAIGN 88: PRIME TIME PRESIDENT 1984 Presidential Campaign
DO NOT USE Clip of DUKAKIS ad touting "Massachusetts Miracle" economic turnaround. V.O.-the advisor says simplicity versus slick cons are best.
CAMPAIGN 88: PRIME TIME PRESIDENT 1948 Presidential Campaign.
C/S JOHN CHANCELLOR (NBC NEWS), discussing the history of TV'S impact on politics, starting in 1948.