Clip of political convention on a television.
C/S DON HEWITT (CBS NEWS), says that at first, TV didn't attract much attention.
DO NOT USE Clip of old TV show of a CONVENTION, a fixed-camera shot from high above the floor.
C/S REUVEN FRANK (NBC NEWS) at first, the parties didn't do much to adapt their conventions to suit TV.
DO NOT USE Clip of chairman at 1948 REPUBLICAN CONVENTION announcing the nomination of THOMAS DEWEY.
Shot of David Levy, producer for advertisers YOUNG & RUBICAM, says that the 1948 TV coverage set the tone for later coverage in things like cutting away from the convention.
DO NOT USE Clip of the 1948 TV coverage, announcer pointing out a scoreboard of the votes and giving a rundown.
Master 11515 Tape 1 CAMPAIGN 88: PRIME TIME PRESIDENT - Documentary on the history of Presidental Campaingns and the part that the media plays in American politics. 1952 Presidential Campaign.
DO NOT USE Clip of 1952 DEMOCRATIC CONVENTION TV coverage, exterior of CHICAGO INTERNATIONAL AMPITHEATER, WALTER CRONKITE in studio, says "Here we go again".
C/S Hewitt, says that 1952 Conventions made CRONKITE a national figure as much as they did Eisenhower. He became Americans' TV link to the political process.
DO NOT USE Clip of CRONKITE announcing 1952 Convention.
C/S CRONKITE interviewed (1988). Says "1952 was the last year that Television covered an event as if Television weren't there".
DO NOT USE Clip of 1952 TV coverage of Democratic Convention. VO of Cronkite saying afterward, all the banners and trimmings got sharper, the style of the delegates got formalized, other aspects of a convention were managed to become more visually appealing.
Anecdotally, CRONKITE mentions the pre-TV habits of littering the floor with papers;
DO NOT USE Clip of 1952 TV coverage of Democratic Convention in which a minor panic erupts as a newspaper catches fire [presumably from a dropped cigar?], the chairman's voice urges calm, yet continually gets more shrill and loud.
C/S of a former Republican Party official, says that 1952 brought TV into the political process.
DO NOT USE Clip of NBC's 1952 Election Night Broadcast, featuring the network's "Election headquarters", conveniently laid out for a dramatic panorama and featuring disproportionate electrically illuminated maps of the U.S. with the state sizes skewed to reflect Electoral College votes.
C/S Reuven Frank, says that NBC's 1952 system is the model for all current coverage-an anchor, reporters pursuing personalistic storylines
Master 11515 Tape 1 CAMPAIGN 88: PRIME TIME PRESIDENT - Documentary on the history of Presidental Campaingns and the part that the media plays in American politics. 1956 Presidential Campaign.
DO NOT USE Clip of a reporter interviewing Mrs. Averill Harriman in Convention gallery before strategically placed cameras
DO NOT USE In response to CBS's Cronkite, the team of CHET HUNTLEY and DAVID BRINKLEY providing some light banter from the anchor desk. Clip of Huntley and Brinkley.
C/S Herbert Brownell, former Eisenhower campaigner, says that after 1952, the TV news anchor became a key player in interpreting the political activity to the viewers. Says that since then, TV has started to consider the politicians as "props" in TV's show.
Master 11515 Tape 1 CAMPAIGN 88: PRIME TIME PRESIDENT - Documentary on the history of Presidental Campaingns and the part that the media plays in American politics. 1988 Democratic Convention. 1988 Shots of Producer Smith organizing the Democratic Convention, arranging sight lines for TV commentators. C/S Smith, says that he worked with the Democratic Party to coach the Convention Speakers on "how to talk to TV".
Master 11515 Tape 1 CAMPAIGN 88: PRIME TIME PRESIDENT - Documentary on the history of Presidental Campaingns and the part that the media plays in American politics. 1952 Presidential Campaign.