Clip of KENNEDY from 1960 DEBATE, taking podium, being charismatic
C/S of Rogers, who accuses CBS producer Hewitt of cutting to a reaction shot in violation of an agreement with the candidates not to air reaction shots.
Clip of KENNEDY from 1960 DEBATE and "reaction shot" of NIXON.
C/S of Rogers, who accuses CBS producer Hewitt of cutting to a reaction shot in violation of an agreement with the candidates not to air reaction shots.
C/S Hewitt, says there was no such agreement, says that ROGERS was just being a spoilsport because NIXON looked much worse on TV than Kennedy.
C/S of Bill Wilson, discussing how he tried to lean on CBS to air reaction shots during the debate as he noticed Nixon starting to look worse and worse under the lights.
C/S of Rogers talking about the unfolding course of the debate coverage and his attempts to manage Nixon s image.
Bill Wilson says that the reaction shots gave the impression on TV that KENNEDY was in charge, even though the radio audience thought NIXON had been better.
Clip of KENNEDY NIXON 1960 DEBATE
Bill Wilson says that the radio audience thought NIXON had been better.
Clip of NIXON attacking KENNEDY in debate for wanting to increase the role of the Government, reaction shot of JFK. Wilson v.o.-that moment signaled the arrival of TV as the single most powerful force in national elections.
C/S Hewitt, discussing the role of the NIXON/KENNEDY debate and television in electing JFK.
John Chancellor speaks about the Goldwater aides in 1964 were resentful of the "unfavorable" coverage of GOLDWATER.
Clip of RONALD REAGAN giving an early '60's TV Political Commercial to solicit TELEVISION FUNDS on GOLDWATER'S behalf [he even rails against a favorite 80's target, the "liberal media )
DO NOT USE Clips of Coverage of 1964 REPUBLICAN convention.
C/S Reuven Frank, NBC News, says that Eisenhower in 1964 whipped the Republican Delegates into an anti-Media frenzy.
DO NOT USE Clips of Coverage of 1964 REPUBLICAN convention.
C/S Reuven Frank, NBC News, says that Eisenhower in 1964 whipped the Republican Delegates into an anti-Media frenzy.
C/S John Chancellor, discussing his problems at that convention.
DO NOT USE Clip of the 1964 REPUBLICAN convention showing CHANCELLOR being confronted by two COPS, delivering his commentary into a hand-held mic, makes it sound like the cops are going to arrest him for trying to report the news.
C/S Reuven Frank, says that the Chancellor situation was a dramatic potential for the broadcast.
DO NOT USE Clip of the convention, CHANCELLOR is preparing to passively force the cops to carry him out, but responds to direction in his headphones to walk out on his own, which he does, continuing to report. V.O. This was an example of the media starting to take a role as "newsmakers" rather than just reporters.
DO NOT USE Clip of an anti-NIXON/AGNEW ad from 1972, which features a disembodied man's voice laughing at a TV set which, instead of a sitcom, turns out to be showing the slogan "Agnew for Vice-President". The kick line of the ad is "This would be funny if it weren't so serious" [I think there's some kind of postmodern manipulation of irony in the "tv ad within a tv ad" formula...].
Master 11515 Tape 1 CAMPAIGN 88: PRIME TIME PRESIDENT - Documentary on the history of Presidental Campaingns and the part that the media plays in American politics. 1988 Presidential Campaign