Cut to TLSs of the Spirit of St. Louis being filled with gasoline; MSs of Charles getting ready for the flight and then boarding it; tight LSs of the plane taxiing, taking off;
Recreation of Spirit Of St Louis Flight. Subjective shots of the view from the plane; shots of plane in flight. A single engine plane flying over ocean and coast.
DO NOT USE Stills of Charles Lindbergh as a boy and a young man. Stills of his father.
CU of Charles sitting in cockpit of old plane, cut to TLS US Army officers talking to pilot on airfield filled with Jenny biplanes (judging by the uniforms and markings on the planes.
Great TLSs of barnstormers performing aerial acrobatic stunts (stunt pilots, daredevils): barrel flips, going under bridges, stunts, crashing into houses.
TLSs of a single engine plane flying over ocean and coast.
Cut to TLS/MSs of ceremony on Lambert Field, inauguration of Air Mail service between St. Louis and Chicago, young Charles Lindbergh one of the pilots there. TLSs US Air Mail plane being pushed onto snowy runway, plane taking off into snow.
LSs of Charles Lindbergh's nighttime landing in France and the ensuing celebratory madness; good shots of the crowd mobbing the plane.
SHIRLEY BOOTH (TV's "Hazel", in character here) sits at a kitchen table, perusing the latest Ford model catalog; a lil' white boy enters with a football, can't understand why she's doing what she's doing; eventually the kids falls for the new Ford line, then they leave together for the dealership (not shown). COLORS FLUCTUATE GREATLY ON THIS SPOT HERE.
Opens with nice shot of folks clamoring at Ford dealership window, checking out the hot new cars; MS faces looking into Ford showroom, shot from inside; expressions of amazement and delight, then swish pan to showroom floor with 1963 Fords arranged on display. LSs of showroom as people browse; nice shots of the Falcon (in hardtop and convertible), the Fairlane (passenger and wagon), and the Galaxie (good CU of the model's horizontally shifting steering column). "America's Liveliest Most Care-Free Cars". Individual models shown with admiring customers oohing and aahing. This spot is inexplicably repeated twice.
Odd spot of families having a ball at the Fairlane Fair (that's right, people wander about the fairgrounds, checking out the new 1963 Ford Fairlane cars and playing Ford-themed games like the test of strength and pinwheels); some fireworks, too; layered on top of it all is a pseudo-catchy jingle. Opens with fireworks in night sky; then carnival with "Ford Fairlane Fair" sign. Shots of family at carny booth, the man spinning wheel that reads "Ford Fairlane for '63," which then dissolves into pinwheel firecrackers. MSs white man with huge hammer trying to ring the bell at strength test machine; "V-8" at the top of the bell tower; CU girl and boy's excited expressions. Crowd of people swarming around a Ford Fairlane, and balloons pouring out of rear of station wagon model. Shots of Ford Fairlanes on the merry-go-round.
Opens with great TLS of 20-30 white kids (children) running down a hill in countryside, towards camera; cut to reverse angle as kids get into one of many waiting Ford station wagons; shots of their models (Falcon Deluxe Club Wagon, Falcon Squire, Fairlane Squire and Galaxie Country Squire); shots of kids getting into cars; good MS of Dalmation leaping through open tailgate of a Falcon Squire station wagon; closes with LS of parade of station wagons leaving country field, a child chasing after the lead car. Note that the stationwagons have that infamous faux wood panel trim on side.
Excellent DOF shot, camera mounted to rear bumper of Galaxie convertible (shot is more or less focused on the car's jet tube taillight); Galaxie drives on windy country road, through tunnel. Great cinematography. CU tailight of convertible running through tunnels on mountainous roads, lighting up as it goes through. Narrator over jazzy music (with hyperactive bongos) describes this as "the jet-tube tailight of a new super-torque Ford Galaxie. It says loud and clear, 'I've got the look of the Thunderbird.'".
The super-torque Ford Galaxie: MS of a sullen young woman wearing a raincoat walking on country road; a man pulls up in a shiny red Galaxie convertible, the top down; he tries to pick her up (sort of, it's revealed they're married); eventually she relents to the car's tireless and magnificent beauty; she caresses the paint and admires the style; the man reaches around her to lock the door and off they go to do doughnuts in their large, European-flavored driveway. She gestures with arms raised as the car drives in circles, jazzy music blaring, and the narrator saying, "Gloria says HALLELUJAH!" Car drives through elegant wrought iron gate. Spot repeats twice more.
High tracking shot following Ford Galaxie convertible down country road; soft-focus shot of woman riding in car with eyes closed, leans back and opens her eyes (classic beauty wearing scarf and enjoying scenery); subjective shots of what she sees above her (trees, bridges, power lines, etc).; LS trees passing overhead, cables and girders of suspension bridge (may be the Bay Bridge), then girders of the Golden Gate Bridge. Spot is repeated.
Opening montage of the good life, 1970s style: horseback riding, surfing, volleyball, tennis, golf (an old man makes an incredibly poor shot), bicycle riding (along a very busy road), hiking, sailing, condominiums, hotels, boating, resorts, cruise ship GOLDEN ODYSSEY, harbor with superyachts, etc. TLSs cars on road. Narrator speaks of the "necessary evils of mass production" and the conformity of today's car manufacturers. Unattractive side shots cut together to make the point: Corvette, Cutlass, Gran Torino, Nova, Delta 88, Monza, Pinto, Chevy Nova, Impala, Volkswagen Rabbit and Beetle, etc., other models looking somewhat alike in industrial design. More traffic shots, 1970s car congesting roads, narrator asking "Why should you sacrifice your usual luxury in the process? We don't think you should." CU hubcap of moving Excalibur car (a Dusenberg replica); MS/LSs Excalibur with young beautiful white couple driving it in posh suburban area. Dissolve to opening credits, incredibly pretentious title sequence with Excalibur hood ornament (a sword) and trumpet fanfare.
CU Excalibur hood ornament, zoom out to full shot. Various angles of Excalibur Series 3 car and its old fashioned exterior details. Shots of young white couple, looking prosperous, driving red Excalibur convertible on coastal and suburban streets. CUs raking flair of fenders, steel exhaust headers and panel-side spare tires and other features of the extreme luxury car.
Assembly of Excalibur automobile. MSs steel frames on shelves ready for manufacturing of Excalibur car; man working with power saw and drill press; shots of welding of frame. Shots of wheels and radial-ply tires being individually spin balanced; trueing wheel. Painting chassis. Man waxing fiberglass mold, then spray coated; man spraying huge mold with fibreglass, smoothing it into place with various binders (use of nasty chemicals); molded sections are cured under infra-red heating units; men take body out of mold, place it on floor, then trim and machine-sand and prime and hand-sand it. The main body is cured under infra-red drying oven.The instrument panel is hand assembled, the electronics wired. The body is laid with insulation, carpeting and front and rear stereo speakers. Shots of interior and dashboard (lights, stereo, features, etc). Shots of the doors being assembled; steel door plates, fiberglass door panels. Shots of employees polishing and buffing the bumper and grille. The auto body is lowered onto the chassis; shots of men on assembly line putting cars together. Shots of employees polishing the hood ornament, fenders, exhaust headers, windows, and other details.
Tongue-in-cheek footage of safari, mostly shot day-for-night. Stereotypes - white safari adventurers; blacknatives in face paint with spears and shields.( Includes clappers, could pass for production of jungle movie).
A couple of slates - looks like one of the actors makes a joke to the off-camera slate person. MS two safari guys talk to each other - walk out of frame.
Shots of young white couple driving Excalibur along coastal roads and posh suburbs. Details of dual chrome air horns, driving lights, "snooty" grille and hood ornament. Excalibur car drives off as narrator utters unintentionally funny line, "Once you leave the Excalibur factory, don't expect to stay away too long." Scenes of Excalibur road rallies, group meetings, enthusiasts, etc: CU marquee advertising Excalibur get-together; picnics, cocktail parties, rally at Road America in Elkhart Lake, Wisconsin; montage of food cooking on grill at barbeque, people eating food and drinking soda; cheesy advertising stills for car; more shots people driving the Excalibur.
CU raffish headlights, grille, hubcap of 1961 Chrysler 300 series sedan. Subjective POV shot of drive along country road. CU animation of Chrysler engine assembling itself, then car, then animated little old lady driving it; this is the 1951 Chrysler Firepower engine, which led Chrysler engineers to develop the 300 as a sporty alternative to imported discomforts; the little old animated lady says, "Crazy", as the car takes off without her hat. B&W still photos of professional racing cars outfitted with the Chrysler engine. B&W shots of racing car on Chrysler Proving Grounds, man waving flag at end of track.
BOB RODGER, Chief Engineer for Chrysler and Imperial, talking to camera about sports cars, the trends surrounding them, and how Chrysler tackled the situation; some strange yet large instrument panel in BG. Cut to B&W LSs 1955 Chrysler 300 on test track; CU grille and company logo, Firepower V-8 300 HP engine. Cut to B&W scenes of car at NASCAR Grand National Stock Car Speed Trial Championship at Daytona Beach, FL; racing flag to start race, kid holding his ears to block out sound. Newspaper headlines of various Chrysler 300 victories, intercut with different scenes of stock races at Daytona Beach. Shots of 1956 300 zipping past finish line, getting the checkered flag.
B&W CUs details of 1957 Chrysler 300C, 1957 (grill, dual headlights, wheels, emblem); shots of 300C on Proving Ground test track. Cut to B&W uphill power test between 300E & 300F; F (1960 model) wins handily. Cut to B&W LSs 300F on test track, banked turn. Cut to more B&W racing scenes on Daytona Beach.